ThinkAlike Laboratories

Typical narratives suggest that young, highly educated individuals are the most enthusiastic about AI, while older people are less familiar with the technology. However, the truth may be more complicated. In a recent study, we explored attitudes toward AI technology and found surprising results regarding who supports it and who remains skeptical.

With the advent of artificial intelligence, it is easier than ever to access large amounts of information. However, the best marketing strategies use a combination of big and experimental data. While big data provides insight on overarching trends, experimental data explains why certain trends appear.

How neuromarketing principles can be utilized in modern marketing to capture consumer attention and develop effective marketing strategies.