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How It Works

Utilizing tools, for example, electroencephalography (EEG), ThinkAlike Laboratories researchers measure the level of brain engagement in real time, often exposing inconsistencies between subjective survey answers and fair neural reactions.

Advertisement & Consumer Content Assessment

By tapping directly into neural data, we determine precisely what content is most engaging to consumers.

Consumer Behavior & Decision Making Analysis

Our approach provides an enhanced way to uncover unbiased engagement measures from a sample of the target demographic.

Target Market Identification
& Evaluation

​Using our technology, we test brain activity in real-world settings, forecast memorability, and predict purchase behavior.

A New Method for Measuring Engagement

ThinkAlike Laboratories uses a patented and scientifically validated methodology called cross-brain-correlation (CBC) to address the complexity of EEG analysis. CBC measures when groups of people have similar thoughts, indicators of engagement and recall. In addition to CBC’s superiority in measuring engagement, it also predicts future sales and purchase behavior.

Image by Bret Kavanaugh

Contact Us

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​450 Skokie Boulevard

Northbrook, IL 60062

ThinkAlike Laboratories' memberships include: The Association for Consumer Research (ACR), Neuromarketing Science & Business Association (NMSBA), Society for Neuroscience (SFN)

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