How It Works
Utilizing tools, for example, electroencephalography (EEG), ThinkAlike Laboratories researchers measure the level of brain engagement in real time, often exposing inconsistencies between subjective survey answers and fair neural reactions.
Advertisement & Consumer Content Assessment
By tapping directly into neural data, we determine precisely what content is most engaging to consumers.
Consumer Behavior & Decision Making Analysis
Our approach provides an enhanced way to uncover unbiased engagement measures from a sample of the target demographic.
Target Market Identification
Using our technology, we test brain activity in real-world settings, forecast memorability, and predict purchase behavior.
A New Method for Measuring Engagement
ThinkAlike Laboratories uses a patented and scientifically validated methodology called cross-brain-correlation (CBC) to address the complexity of EEG analysis. CBC measures when groups of people have similar thoughts, indicators of engagement and recall. In addition to CBC’s superiority in measuring engagement, it also predicts future sales and purchase behavior.