Utilizing Neuroscience to Define Consumer Behavior & Key Decision Making Characteristics

How It All Works

ADVERTISEMENT & CONSUMER CONTENT ASSESSMENT

By tapping directly into neural data, we can determine what type of content is most engaging and memorable to consumers.

CONSUMER BEHAVIOR &
DECISION MAKING ANALYSIS

Using our technology, we can test brain activity in commercial contexts, forecast the memorability of advertisements, and ultimately predict future sales.

TARGET MARKET IDENTIFICATION & EVALUATION

Our approach provides an enhanced way to get unbiased engagement measures from a sample of the target demographic.

About

ThinkAlike Laboratories is a neuromarketing firm which applies neuroscience research to better connect advertisers and consumer. ThinkAlike Laboratories patented technologies can test brain activity in commercial settings, forecast the memorability of promotions, and eventually anticipate future sales. Utilizing tools, for example, electroencephalography (EEG), ThinkAlike Laboratories researchers measure the level of brain engagement in real time, often exposing inconsistencies between subjective survey answers and fair neural reactions.

 

Meet the Team

 
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Sam Barnett, Ph.D. 

Co-Founder
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Moran Cerf, Ph.D.

Co-Founder
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Mitchell Lederer

Vice President

Featured In

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Get in Touch

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