Utilizing Neuroscience to Define Consumer Behavior & Key Decision Making Characteristics
How It All Works
ADVERTISEMENT & CONSUMER CONTENT ASSESSMENT
By tapping directly into neural data, we can determine what type of content is most engaging and memorable to consumers.
CONSUMER BEHAVIOR &
DECISION MAKING ANALYSIS
Using our technology, we can test brain activity in commercial contexts, forecast the memorability of advertisements, and ultimately predict future sales.
TARGET MARKET IDENTIFICATION & EVALUATION
Our approach provides an enhanced way to get unbiased engagement measures from a sample of the target demographic.
ThinkAlike Laboratories is a neuromarketing firm which applies neuroscience research to better connect advertisers and consumer. ThinkAlike Laboratories patented technologies can test brain activity in commercial settings, forecast the memorability of promotions, and eventually anticipate future sales. Utilizing tools, for example, electroencephalography (EEG), ThinkAlike Laboratories researchers measure the level of brain engagement in real time, often exposing inconsistencies between subjective survey answers and fair neural reactions.