Throughout history, people have been skeptical of new technology and its potential impact on human cognition.

How words per minute affect engagement in commercials.

The only way to truly understand if the consumer is engaged is to get inside their mind in a real-time, unbiased fashion.

The goal of market research is to understand consumer needs, preferences, and behaviors. Traditional techniques rely on information...

Using EEG To Enhance Measures of Engagement During an Informational Video.

ThinkAlike Laboratories® uses a patented and scientifically validated methodology called cross-brain-correlation (CBC) to address the...