From Socrates to Artificial Intelligence: New Technology Influences Human Behavior
Throughout history, people have been skeptical of new technology and its potential impact on human cognition.
Ads That Sizzle
The only way to truly understand if the consumer is engaged is to get inside their mind in a real-time, unbiased fashion.
Does Neuromarketing Read Minds?
The goal of market research is to understand consumer needs, preferences, and behaviors. Traditional techniques rely on information...
Cross-Brain-Correlation Measures Unbiased Engagement
ThinkAlike Laboratories® uses a patented and scientifically validated methodology called cross-brain-correlation (CBC) to address the...